Jan 14 2020

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Insurance Agent Vs. Insurance Broker – What’s The Difference?

Insurance Agents vs. Insurance Brokers

insurance agent or insurance broker

What’s the difference between
Insurance Agents and Insurance Brokers

The #1 question asked daily, at our agency by people shopping for insurance.

Is using an Insurance Broker a better or smarter way?

Can Insurance Brokers save me time and money?

Do Insurance Brokers check rates with multiple insurance companies?

Let’s find out.

There are differences you should understand between insurance agents and insurance brokers.

Both Insurance Brokers and Insurance Agents have the same licensing requirements. Each State(s) in which they transact business requires an insurance producer license.

The big difference is who they work for

An insurance agent is an insurance company’s representative. The agent’s primary alliance is with the insurance carrier (company). Not to the insurance buyer.

An insurance broker, on the other hand, represents the insured (you). Brokers have no contractual requirements with insurance carriers to sell only their products. Insurance brokers are free to assist customers to find the most affordable rates.

Summary – Insurance agent represents one company and is loyal to the company. Insurance Broker represents many companies and works for you.

The Insurance Agent Trap

Working with an insurance agent can be like a roller coaster. Every year the insurance rates go up or down, and the agent has NO control to help their customer.

The only two options insurance agents have.

#1 lowering coverage’s – which is risky. Lowering your liability coverage to save a couple bucks puts you in financial danger.

You may currently have a $100,000 property damage coverage on your auto policy. The agent suggests dropping down to the state minimum of $10,000, or $5,000 in California. Just your luck. you hit a Mercedes Benz to the tune of $25,959. Your policy has a limit of $10k, which mean you personally owe the difference. Yes, that’s right $15,959 is now your responsibility, because your agent suggested to save $10 a year.

#2 raise your deductible, which means more money out of your pocket with any claim.

Your old deductible was $500 for collision, but you asked your insurance agent to find a way to get your rate lower. The agent suggests increasing your collision deductible up to $1000, which saved $25 a year. You have now increased your out of pocket cost if you are involved in an accident that is at-fault. Instead of paying $500 to get your vehicle fixed it’s now $1,000. You would need to be accident free for 20 years to break even based on saving $25/yr.

Or, the insurance agent recommends bumping the comprehensive deductible from $100 to $500. That saves $15 – $25 a year. The next winter freeze the windshield cracks when you turn on the defroster. The cost to replace the windshield is less than the new $500 deductible. You pay the full amount out-of-pocket.

Your typical insurance agent works for State Farm, Allstate, Farmers, Liberty Mutual, etc.

The insurance agent is also known as a ” captive agent .” Agents are restricted by contracted to not suggest another company. Their contracts can put their livelihood at risk to even recommend another company.

Bottom line: There’s no options insurance agents have to lower your rates which are set by the company. Unless you are willing to give up coverage’s and take on more risk.

The Insurance Broker Advantage

Insurance brokers have options which are not available to agents.

When you have the freedom to work with multiple companies the customer wins. Many of the company’s insurance brokers have been around long time. In many cases longer than the companies represented by Insurance agents. Example The Hartford has a 200 year track record which is twice most other companies.

Insurance Brokers represent companies like Progressive, Travelers, Safeco, Hartford, Nationwide and more. These companies not only have strong personal insurance products but excellent commercial insurance. Often insurance brokers will represent regional insurance companies located in only one state. These regional carriers understand the local market and can very competitive.

Who has the time to call hundreds of insurance companies for lower rates?

Developments in technology has allowed insurance brokers to shop several carriers at the same time. Insurance Rating programs gives the (broker) ability to shop a lot of companies at one time.

A good example would be the mortgage industry. In the past, you would visit a local bank for a home loan, and the rate they provided was more than likely what you’d take. Today, there are mortgage brokers who work with many banks to find the best rates.

Chances are you’ve seen the ads on T.V. offering competitive rates for new or refinancing your mortgage. You no longer have to leave the comfort of your home to receive the latest mortgage rates. The same thing applies to the insurance industry.

Being an insurance broker means more than great rates. They also provide the same service you’d expect from an insurance agent. It starts by communicating with you all your options and explaining your coverage’s. Taking time to review and make suggestions based on your needs. Having the flexibility to recommend carriers that would best fit you. Whether it’s a High Value $1 Million plus dollar home or a start home. First car or high performance sports cars, insurance brokers have you covered.

What is the difference between an agent and a broker?

A variation of our initial question of insurance broker vs. insurance agent. An insurance broker is independent agent working with many insurance companies. while the other (agent) is exclusive to only one insurance company.

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